Audience Understanding Survey: Reproductive Freedom
Galvanize Action conducted an audience understanding survey in October 2024. These findings provide a point-in-time snapshot of 599 moderate white women’s attitudes about the degree to which abortion will impact civic choices including presidential vote choice.
KEY OPINION QUESTION
Thinking about how abortion might affect your vote for president, would you:
- Only vote for a candidate who shares your views on abortion
- Consider a candidate’s position on abortion as just one of many important factors
- Not see abortion as a major issue
| Only vote for a candidate who shares your views on abortion | 26% |
| Consider a candidate’s position on abortion as just one of many important factors | 56% |
| Not see abortion as a major issue | 18% |
TOPLINE TAKEAWAYS
- The vast majority of moderate white women (82%) plan to at least consider a candidate’s stance on abortion when casting their vote.
- When Galvanize Action posed this same question to a different sample of 600 moderate white women in August 2024, results were nearly identical.
- Women ages 35-54 are most likely to say they would only vote for a candidate who shares their views on abortion (32%) compared to ages 18-34 (29%) and ages 55+ (22%).
- Women who do not possess any college education are most likely to say they would only vote for a candidate who shares their views on abortion (34%) compared to women with some college education (21%) or a Bachelor’s degree or higher (23%).
Key Opinion by Age
| 18-34 | 35-54 | 55+ | |
| Only vote for a candidate who shares your views on abortion | 29% | 32% | 22% |
| Consider a candidate’s position on abortion as just one of many important factors | 55% | 50% | 60% |
| Not see abortion as a major issue | 16% | 18% | 18% |
Key Opinion by Education
| High school or less | Some college | Bachelor’s Degree or higher | |
| Only vote for a candidate who shares your views on abortion | 34% | 21% | 23% |
| Consider a candidate’s position on abortion as just one of many important factors | 46% | 60% | 64% |
| Not see abortion as a major issue | 21% | 19% | 13% |
METHODOLOGY
- Audience: Ideologically Moderate US White Women
- Sample size: 599
- Dates in field: Monday, October 28, 2024 to Wednesday, October 30, 2024
- Margin of error: 4%
