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Art & science of persuasion playbook
We’ve located 44M moderate white women and developed 385 messages proven to move this audience toward progress. In this resource-packed toolkit you’ll get direct access to our messages, memes, and ads and leave with concrete tools to move your audience on your issue. The Playbook is interactive: you’ll find everything from videos to data visualizations to a game, and lots of fun quizzes to test your knowledge along the way! Apply cutting-edge science to your work with practical lessons including:
- How neuroscience can help you develop values-based communications to reach and move your audience.
- Access to persuadable voter segments and accompanied effective messages that speak to their values.
- Turnkey messages, memes, and ads that are proven to move folks on the hottest issues.
- Universal lessons to make your persuasion efforts more impactful.
The Playbook helped over 100 movement allies make their persuasion efforts go farther in 2022. Learn more about how partners utilized our tools.
“The fact that Galvanize gives away all of the creative for free is amazing. In a state like Kentucky where we don’t get a lot of funding, this is a real game changer for us.”
Meghan Rouse, Commonwealth Alliance Donor Table
Art & Science of Persuasion Trainings
The experts at Galvanize Action and Mindbridge Center joined forces to conduct a training series offering neuroscience and behavioral psychology lessons with an emphasis on practical application. We dove deep into what neuroscience can teach us about the current problems facing our democracy and explored:
- How to develop messaging that pulls at the right type of empathy.
- Getting around barriers such as internalized sexism and racial resentment so that we can connect with voters.
- How neuroscience can make us better storytellers through the power of memories.
The series was conducted via Zoom in Spring 2022 and excerpts are included throughout the Art & Science of Persuasion Playbook.
“I’m seriously so grateful to have been included in these trainings. There’s such clear, valuable application to our work.”
Adam Ukman, ParentsTogether