Research

Audience Understanding Survey: Most Important Issues

September 30, 2024

Galvanize Action conducted an audience understanding survey with a national sample of ideologically-moderate white women in September 2024. These findings provide a point-in-time snapshot of which issues are most important to this audience. Galvanize Action asked a different group of women this same question in May and as part of a multi-wave tracking survey sent to the same group of white women at regular intervals beginning in June.

KEY OPINION QUESTION
Which of these is the most important issue to you in deciding who to vote for in the 2024 election for president?

Economy
Abortion
Crime
Healthcare
Climate Change
Racial Inequality
Transgender Rights
Immigration
Preserving Democracy
Gun Violence
Foreign Policy/Foreign Aid/Focus Overseas
Something else (please specify in comments)

Economy	47%	Climate Change	3%
Abortion	13%	Crime	3%
Healthcare	9%	Something else	3%
Preserving Democracy	7%	Foreign Policy/Foreign Aid/Focus Overseas	1%
Immigration	7%	Transgender Rights	1%
Gun Violence	6%	Racial Inequality	0%

TOPLINE TAKEAWAYS

Economy continues to be the top selection, by far, for moderate white women every time we ask this question.
Looking at responses by age:
- Concern about the economy is higher among women under 55.
  - Age 18-34: 53% say the economy is the most important issue in deciding who to vote for in the 2024 presidential election
  - Age 35-54: 57%
  - Age 55+: 39%
- Abortion was the second most frequently chosen issue among all three age groups.
  - Age 18-34: 15%
  - Age 35-54: 11%
  - Age 55+: 12%
- Healthcare was chosen third most frequently among ages 18-34 (9%) and ages 35-54 (7%), while the third most frequently selected issue among ages 55+ was preserving democracy (11%).
Responses were very similar across income groups, with nearly half of all subsets choosing economy as their most important issue.