Tracking Survey: Baseline Data
Galvanize Action embedded a multi-wave tracking survey in an in-field randomized controlled trial to gauge the effectiveness of our programming. Multiple waves of surveys will be given to the same 9,604 white women across ten states: WI, PA, OH, MI, ME, NE, AZ, NV, MT, and FL. A majority (79%) of the respondents in this survey are in our audience of ideologically-moderate women. The first and final of these waves work as a randomized controlled trial, allowing us to measure the effect of our digital ad program in the real world.
- Half of the women will be in the treatment group: they will see Galvanize Action ads.
- Half of the women will be in the control group: they will be blocked from seeing Galvanize Action ads.
In April 2024, we asked a sample of 12,919 women the following questions in a survey. In June, we asked 9,604 women these same questions: 6,311 were the same women that we surveyed in April; 3,293 were new for this June survey. The treatment vs. control group results were separated only for the retained group of 6,311 women. Full group results represent all 9,604 women who responded to the June survey.
The tracking survey takes place in between the first (baseline) and last (post ad program) wave. Some of the questions we ask the women will be the same in each survey so we can watch changes over time. Other questions will be different from wave to wave to capture insights into important current events and pivotal moments in this year’s civic and political landscape.
KEY OPINION QUESTION #1
Which of these is the most important issue to you in deciding who to vote for in the 2024 election for president?
- Economy
- Abortion
- Crime
- Healthcare
- Climate Change
- Racial Inequality
- LGBTQ Rights
- Immigration
- Preserving Democracy
- Gun Violence
- Foreign Policy/Foreign Aid/Focus Overseas
- Something else
| Group Retained from April Survey (n=6,311) | Full Group (n = 9,604) | ||
| Treatment Group (n = 3,154) | Control Group (n = 3,157) | ||
| Economy | 36% | 36% | 32% |
| Immigration | 16% | 15% | 15% |
| Preserving Democracy | 12% | 13% | 18% |
| Abortion | 10% | 9% | 10% |
All other issues received a less than 10% response rate.
KEY OPINION QUESTION #2
To what extent do you agree or disagree with the following statement? I would only vote for a presidential candidate who will take action to protect abortion for everyone.
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
| Group Retained from April Survey (n=6,311) | Full Group (n = 9,604) | ||
| Treatment Group (n = 3,154) | Control Group (n = 3,157) | ||
| Strongly disagree | 17% | 16% | 19% |
| Somewhat disagree | 9% | 9% | 9% |
| Neither agree nor disagree | 29% | 32% | 26% |
| Somewhat agree | 22% | 20% | 19% |
| Strongly agree | 23% | 23% | 27% |
KEY OPINION QUESTION #3
Do you think abortions should always be legal, mostly legal, mostly illegal, or always illegal?
| Group Retained from April Survey (n=6,311) | Full Group (n = 9,604) | ||
| Treatment Group (n = 3,154) | Control Group (n = 3,157) | ||
| Always illegal | 7% | 7% | 7% |
| Mostly illegal | 26% | 24% | 25% |
| Mostly legal | 37% | 37% | 35% |
| Always legal | 30% | 31% | 33% |
KEY OPINION QUESTION #4
To what extent do you agree or disagree with the following statement: I trust that our current democratic model is the best system to safeguard all of our freedoms.
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
| Group Retained from April Survey (n=6,311) | Full Group (n = 9,604) | ||
| Treatment Group (n = 3,154) | Control Group (n = 3,157) | ||
| Strongly disagree | 21% | 19% | 20% |
| Somewhat disagree | 21% | 20% | 19% |
| Neither agree nor disagree | 22% | 24% | 20% |
| Somewhat agree | 21% | 22% | 22% |
| Strongly agree | 15% | 15% | 19% |
KEY OPINION QUESTION #5
To what extent do you believe the Biden Administration is to blame for inflation?
- To a great extent
- Somewhat
- Very little
- Not at all
| Group Retained from April Survey (n=6,311) | Full Group (n = 9,604) | ||
| Treatment Group (n = 3,154) | Control Group (n = 3,157) | ||
| To a great extent | 42% | 43% | 42% |
| Somewhat | 23% | 23% | 19% |
| Very little | 23% | 20% | 22% |
| Not at all | 13% | 14% | 18% |
KEY OPINION QUESTION #6
Which party is better for the economy?
- Republican party is much better
- Republican party is somewhat better
- Neither party is better
- Democratic party is somewhat better
- Democratic party is much better
| Group Retained from April Survey (n=6,311) | Full Group (n = 9,604) | ||
| Treatment Group (n = 3,154) | Control Group (n = 3,157) | ||
| Republican party is much better | 29% | 30% | 30% |
| Republican party is somewhat better | 15% | 17% | 14% |
| Neither party is better | 30% | 29% | 27% |
| Democratic party is somewhat better | 13% | 12% | 13% |
| Democratic party is much better | 13% | 13% | 17% |
KEY OPINION QUESTION #7
To what extent do you agree or disagree with the following statement? Discussion of sexual orientation and/or gender identity in public schools should be banned.
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
| Group Retained from April Survey (n=6,311) | Full Group (n = 9,604) | ||
| Treatment Group (n = 3,154) | Control Group (n = 3,157) | ||
| Strongly disagree | 19% | 21% | 24% |
| Somewhat disagree | 18% | 19% | 17% |
| Neither agree nor disagree | 17% | 17% | 14% |
| Somewhat agree | 19% | 17% | 16% |
| Strongly agree | 27% | 27% | 29% |
KEY OPINION QUESTION #8
To what extent do you agree or disagree with the following statement? People advocating for the rights of transgender people have gone too far in recent years.
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
| Group Retained from April Survey (n=6,311) | Full Group (n = 9,604) | ||
| Treatment Group (n = 3,154) | Control Group (n = 3,157) | ||
| Strongly disagree | 16% | 17% | 21% |
| Somewhat disagree | 13% | 12% | 12% |
| Neither agree nor disagree | 17% | 18% | 15% |
| Somewhat agree | 22% | 22% | 19% |
| Strongly agree | 31% | 31% | 33% |
KEY OPINION QUESTION #9
If the 2024 presidential election were held today, would you vote for the Democratic candidate or the Republican candidate?
- The Republican
- The Democrat
- Another candidate
- Don’t know
- Not going to vote
| Group Retained from April Survey (n=6,311) | Full Group (n = 9,604) | ||
| Treatment Group (n = 3,154) | Control Group (n = 3,157) | ||
| The Republican | 42% | 42% | 41% |
| The Democrat | 34% | 34% | 39% |
| Another candidate | 8% | 8% | 7% |
| Don’t know | 12% | 12% | 10% |
| Not going to vote | 6% | 4% | 3% |
KEY OPINION QUESTION #10
If the 2024 Senate election were held today, would you vote for the Democratic candidate or the Republican candidate?
- The Republican
- The Democrat
- Another candidate
- Don’t know
- Not going to vote
| Group Retained from April Survey (n=6,311) | Full Group (n = 9,604) | ||
| Treatment Group (n = 3,154) | Control Group (n = 3,157) | ||
| The Republican | 42% | 41% | 41% |
| The Democrat | 36% | 34% | 39% |
| Another candidate | 5% | 5% | 5% |
| Don’t know | 15% | 16% | 13% |
| Not going to vote | 3% | 3% | 2% |
METHODOLOGY
- Audience: White Women in WI, PA, OH, MI, ME, NE, AZ, NV, MT, and FL
- Sample size: 9,604
- Date in field: June 10, 2024
