Partner

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Navy blue and white split screen slide with text on the left side "How it works. Persuasion science + predictive analytics = identity segments." Text on the right side is in 4 squares with a plus sign in the middle. Top left square: "Digital footprints. We take consumer data like mobile apps, social media, and purchases." Top right square: "Persuasion science. Run surveys based on decades of research from Stanford and Columbia." Bottom left square: "Voter database. Combine that with the voter file to make it actionable for campaigns." Bottom right square: "Machine learning. And then train algorithms to create models."