Audience Understanding Survey: Reproductive Freedom
Galvanize Action conducted an audience understanding survey in August 2024. These findings provide a point-in-time snapshot of 600 moderate white women’s attitudes about abortion and the degree to which those attitudes will impact civic choices including presidential vote choice.
KEY OPINION QUESTION #1
Thinking about how abortion might affect your vote for president, would you:
- Only vote for a candidate who shares your views on abortion
- Consider a candidate’s position on abortion as just one of many important factors
- Not see abortion as a major issue
| Only vote for a candidate who shares your views on abortion | 27% |
| Consider a candidate’s position on abortion as just one of many important factors | 55% |
| Not see abortion as a major issue | 18% |
TOPLINE TAKEAWAYS
- The vast majority of women in our audience (82%) plan to at least consider a candidate’s stance on abortion when casting their vote this November.
KEY OPINION QUESTION #2
If the 2024 presidential election were held today, who would you vote for if the candidates were Kamala Harris (the Democrat) and Donald Trump (the Republican)?
- Kamala Harris
- Donald Trump
- Another candidate
- Don’t know
- Will not vote
| Kamala Harris | 46% |
| Donald Trump | 34% |
| Another candidate | 4% |
| Don’t know | 10% |
| Will not vote | 6% |
TOPLINE TAKEAWAYS
- Nearly half (46%) of moderate white women indicated that they would vote for Kamala Harris, while 34% indicated that they would vote for Donald Trump.
- Only 4% said they would vote for another candidate, 10% said they did not know, and 6% said they would not vote.
- Among the 82% of women who said they will consider a candidate’s stance on abortion when casting their vote, more say they would vote for Harris than for Trump. Those who will only vote for a candidate who shares their view on abortion went 62% to 21% Harris over Trump. Those who will consider it as one of many factors went 47% to 34% Harris over Trump.
KEY OPINION QUESTION #3
To what extent do you support or oppose national abortion rights protection?
- Strongly support
- Somewhat support
- Neither support nor oppose
- Somewhat oppose
- Strongly oppose
| Strongly support | 38% |
| Somewhat support | 19% |
| Neither support nor oppose | 27% |
| Somewhat oppose | 7% |
| Strongly oppose | 10% |
TOPLINE TAKEAWAYS
The majority (57%) of surveyed women in our audience somewhat or strongly support national protection for abortion rights, and only 17% said they oppose national protection for abortion rights.
KEY OPINION QUESTION #4
Do you think abortions should always be legal, mostly legal, mostly illegal, or always illegal?
| Always legal | 26% |
| Mostly legal | 43% |
| Mostly illegal | 27% |
| Always legal | 4% |
TOPLINE TAKEAWAYS
- The majority (69%) of moderate women said they believe that abortion should be always or mostly legal.
APPENDIX: INTERNALIZED SEXISM
This survey also asked a custom question containing an item from Galvanize Action’s internalized sexism scale. Based on their responses, participants were grouped as those with lower internalized sexism, average internalized sexism, and higher internalized sexism. The following is Key Opinion Question #2 again, this time segmented by level of internalized sexism.
If the 2024 presidential election were held today, who would you vote for if the candidates were Kamala Harris (the Democrat) and Donald Trump (the Republican)?
METHODOLOGY
- Audience: Ideologically Moderate US White Women
- Sample size: 600
- Dates in field: Monday, August 26, 2024 to Wednesday, August 28, 2024
